DJI, short for Da-Jiang Innovations, is a world-leading manufacturer of commercial and recreational drones. The company was founded in 2006 by Frank Wang in Shenzhen, China, often referred to as the "Silicon Valley of China". DJI holds a significant market share in the drone industry due to its innovative products and technological advancements.

The company is best known for its Phantom series, which helped popularize commercial drones by making them accessible and user-friendly for consumers. DJI's line of drones also includes the Mavic series, noted for its portability and high-quality camera capabilities, and the Inspire series, favored by professional filmmakers and photographers.

In addition to drones, DJI has diversified its product lineup to include handheld camera stabilizers, action cameras, flight controllers for multirotors, and propulsion systems.

DJI is renowned for its commitment to innovation and quality. With its strong global presence and influence in the drone industry, DJI continues to set benchmarks in drone technology and shape the future of the industry.